Hi, I’m Loren

(Founder & Principle Consultant)

My career in hospitality and leadership spans over two decades, throughout which I’ve contributed to the growth and legacy of some of Australia's most respected restaurants and establishments.
It’s been stimulating and dynamic work that I’m incredibly proud of.

Today my sweet spot lies in business innovation and marketing strategy. What I’m most passionate about is connecting existing efforts to commercial viability – the outcomes of which increase visibility, cultivate brand loyalty and most importantly, move the needle.

I do this with deep understanding of hospitality operations, an ability to speak the language, and a genuine love for the industry.

Here are some of the projects I’ve been working on recently:

+ Brand narrative and identity framing

+ Sales and marketing strategy

+ Channel optimisation and customer experience

+ Business development and market capture advisory

+ Workshops and resourcing

+ Fractional marketing and leadership support

+ Business growth, innovation and scaling

I also play in events, project management and start-ups.